AI Content Disclosure

Effective September 19, 2026.

The photographs are generated. The clothes are real.

That sentence is the whole page, but it is worth spelling out, because the two halves are usually not true at the same time.

The people are not real. Every person you see on adorely is a synthetic performer — generated by us, not photographed. She does not exist. She has a name and a page because a feed needs to know who posted what, but there is no one behind it. We label her as a synthetic performer on every post, and her page says so in plain words.

The clothes are real. Every piece we name in "How to build it" is a real product from a real brand, with a real name you can look up. It is not a lookalike and it is not "something similar". This is the reverse of how most generated fashion imagery works: normally the image is convincing and the clothes in it do not exist. Here the image is openly generated and the clothes in it do.

We can promise this because of the order we do things in. We do not generate a nice picture and then guess what the clothes might be. We pick the real products first, from a catalogue of actual items, and then generate a photograph of a synthetic performer wearing those specific items. There is nothing to identify after the fact, because the answer was decided before the image existed.

What else is generated

• The captions and titles on posts are written by a language model from the data behind the shoot.
• The summaries on our collection pages are written by a language model from the posts on that page — what people are actually wearing, which pieces show up together, which occasions come up. They are generated from data, not invented.

What is not generated

Brand names, product names, prices, colours, and links. Those come from the brands, either from their own websites or from the brands themselves after they claim their page. We do not invent a product, and we do not rename one.

Labelling and metadata

Every image we publish carries the IPTC marker DigitalSourceType = trainedAlgorithmicMedia, the standard machine-readable signal that an image was generated. We write it in deliberately. We do not strip it, and we do not contest platform labels that identify our images as AI-generated — they are correct.

Our images are processed to look like they were taken on a phone, because that is how the outfits we learn from are photographed. That is a look, not a claim: the metadata still says the image was generated, and the label on the page still says the performer is synthetic.

Human review

Every post is looked at by a person before it becomes public. That person checks two things: whether the image came out wrong, and whether each piece on the body is the piece we say it is. Nothing publishes automatically.

Why we do it this way

A photograph of a real person wearing clothes you cannot identify is a dead end — you can see it, you cannot reach it. We would rather show you a picture that is openly artificial and tell you exactly what is in it. The generated part is the cost. The real part is the point.

Questions: hello@adorely.fashion